Tag Archives: Marketing
The Language of Globalization
It seems obvious for businesses now to have multi-lingual websites when they are attempting to expand their brand. But how many are doing it? And are they doing it effectively. The internet will only continue to thrive as the true … Continue reading
The Stuff of Legend
When I was a kid, many moons ago in America, we had myriad classic, nutritionally devoid products like Cheez Whiz and Tang orange-flavored drink. They were as intrinsically part of the landscape as, well, Campbell’s Soup or the World Series. … Continue reading
Apple Issues ‘The Game Changer’?
The media world is buzzing with the launch of the iPad but it will take some time to decipher if this new product by Steve Jobs and Co. is, in the American vernacular, a ‘game changer’. Jobs has already described … Continue reading
Filed under Branding, Business, Business Commentary, Marketing
Taken By Stealth
After reading a lengthy article about Wal Mart and just how large of an operation it is (the world’s biggest retailer, by far), I realized one of the more interesting items in the piece concerned their attempts to spread ‘the … Continue reading
Filed under Branding, Business, Food and Beverage, Global Markets
Stick To Your Guns
The world of brands is as fickle and ever changing as the customers who choose them. After all, the customers’ perception ultimately makes the brand. With money tight right now, many luxury items have had to join the discount bargain … Continue reading
Filed under Branding, Business, Business Commentary, business news, Marketing
Kill Them and Still They Come!
We often survey the brand and marketing landscape here at Eurocheddar, to find exemplary organizations and individuals that can inspire the business world, but it is often quite difficult to locate such high-water marks. Oh sure, there are your Apple’s, … Continue reading →
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Filed under Branding, Business Commentary, Marketing
Tagged as Akio Toyoda, Branding, Marketing, Toyota