Tag Archives: iPhone
Now Bigger Than Oil…Apple!
The unstoppable trajectory of Steve Jobsand ‘his Apple’ continue to amaze and confound. The latest chapter is that for a few brief hours a week ago, Apple was able to technically surpass Exxon as the world’s largest company. It’s slightly … Continue reading
The World’s Greatest App?
Just when you thought 90% of app’s were total rubbish, along comes one that has not only gained worldwide media attention, but also highlights how society’s new ‘tools’ are making sure the authorities aren’t asleep as well. The app in … Continue reading
Filed under Security, Television
Inside the Superbrands
The BBC has run an interesting documentary on how the world’s giant brands like Nike, Apple and Coca-Cola become embedded in our lives and perhaps, most revealingly, in our minds. What some view as just new gadgets, are used and … Continue reading
This Phone Will Get You Laid
Well, it’s official – if there’s been a survey, it must be official, right? – Apple iPhone users have more sexual partners than both Blackberry and Android, by the age of thirty. According to a survey done by online dating … Continue reading
Filed under Branding
The iPhone ‘Death Grip’
The ability to cool the coals of public disapproval could be added to the long list of what Apple and Steve Jobs have accomplished in the last decade. A lesson in public relations that Toyota and BP need – they … Continue reading
iPhone 4 is the best thing in the history of the world…ever
It’s a sign of the times, when a gadget gets more fan mail than John Lennon did when he conquered America in 1964. Indeed, the latest iPhone launch has certainly usurped the World Cup, the BP oil spill, and um, … Continue reading
Filed under Tech
Keep Your Enemies Closer
When it’s business, it appears, there are no alliances. If Shakespeare were alive today, and bereft of decent ideas, perhaps he would pick up his quill pen and write of the feuding turmoil between smartphone families. Well, maybe not. Nevertheless, … Continue reading
Filed under Business, Business Commentary, internet
The Knives Are Out In Phoneland
We try hard at Eurocheddar to avoid discussing the banal or mentioning business news deemed trite. It has always been our objective to shine a lateral light on current events and leave the often-dreary headlines to others. It’s with this … Continue reading
Filed under Business Commentary, business news
Nice Apps
Yes, they can be silly and pointless, fodder for slackers and phone geeks – but who’s laughing when it’s the buzzword on everyone’s lips, and in the last year iTunes has logged more than 1 billion (yes billion) downloads of…Apps. … Continue reading
Filed under Commentary

Apple Issues ‘The Game Changer’?
The media world is buzzing with the launch of the iPad but it will take some time to decipher if this new product by Steve Jobs and Co. is, in the American vernacular, a ‘game changer’. Jobs has already described … Continue reading →
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Filed under Branding, Business, Business Commentary, Marketing
Tagged as Apple, books, Branding, iPad, iPhone, Kindle, Marketing, Steve Jobs