Tag Archives: Ikea

Russia Needs a Re-Brand

The news has been awash lately with the latest trial of Russian Oil Tycoon, Mikhail Khodorkovsky, and both the US and Germany haven’t held their tongues in what they believe is a corrupt, politically motivated sentencing. Khodorkovsky has been languishing … Continue reading

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Filed under Branding, politics, Russia

Ikea: working hard to crack new markets

The BBC reports that omnipresent flat pack masters of the modern home, Ikea, have for the first time published their financial results for the year ending in August, and guess what? They’re making buckets of cash! Despite the recession, they’ve … Continue reading

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The Evil Man Behind Your Sofa?

There is a new book out entitled “The Truth About Ikea”, which was written by a former employee and personal assistant to Ingvar Kamprad, the flat-pack guru and one of the world’s richest men. It is, according to German news … Continue reading

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If It Ain’t Broke, Don’t Fix It

Fans of fonts and fans of flat packs are in a tizzy over Ikea’s decision to move from the established Futura typeface (which the company has used to conquer the world for fifty years), to Verdana – which one graphic … Continue reading

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The Wild East

It may not be the stuff of Sam Peckinpah, a la The Wild Bunch, but it seems the congenial, flat-packed world of Ingvar Kamprad’s Ikea wasn’t ready for the wild-west tactics of new money Russia. The Swedish furniture giant has … Continue reading

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