Tag Archives: brands
Inside the Superbrands
The BBC has run an interesting documentary on how the world’s giant brands like Nike, Apple and Coca-Cola become embedded in our lives and perhaps, most revealingly, in our minds. What some view as just new gadgets, are used and … Continue reading
Shanghai Brings the Brand Buzz
An interesting article appeared on cnngo.com about China’s emerging ‘cool’ factor, and after looking at pages of products ranging from sneakers to vintage-style cameras and bikes, it’s apparent design-wise that something is definitely happening beyond the old manufacturing tag that … Continue reading
The Name’s the Game?
An interesting article appeared in Business Week recently about the recent field of corporate names, and the race for brands to come up with ridiculous, quirky monikers in order to achieve the kind of prize bestowed Twitter or Google. One … Continue reading
Filed under Branding
Brands say ‘help me’
It’s not surprising that social media is exerting such an influence on branding, marketing, and advertising but it does become amusing when you read of a fresh marketing debacle caused by teens tweeting. The latest to suffer the slings and … Continue reading
Filed under Branding
The Stuff of Legend
When I was a kid, many moons ago in America, we had myriad classic, nutritionally devoid products like Cheez Whiz and Tang orange-flavored drink. They were as intrinsically part of the landscape as, well, Campbell’s Soup or the World Series. … Continue reading
Watching the Detectives
Businesses and brands of all sizes depend upon their instinct and acuity to reach whom they perceive are their customers. Many fail, so they employ a research and design agency to help them clarify what it is they do, and … Continue reading
Filed under Branding, Business Commentary
Go Where The Action Is
The buzz on the street for recent MBA grads is ‘go east, young man.’ And many of the newly anointed are attempting to join China and India’s blossoming markets, which have come through the fire of last year largely unscathed. … Continue reading
Filed under China, Commentary, Global Markets
Homegrown Talent
We’ve written a fair amount about the emerging markets in the Far East and India, and it will continue to be a hot topic for many more years. It’s interesting to see how quickly the economic and political landscape has … Continue reading
Walkman’s, MGM’s and Video Rentals – Is Nothing Sacred?
First in the news we have the demise of the beloved Sony Walkman, closing a thirty-year chapter begun in 1979, and soundtracking – one can imagine – thousands of hours of roller skating, skate boarding, BMXing, and many other 1980’s … Continue reading →
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Filed under Branding, Commentary
Tagged as bankruptcy, brands, MGM, nostalgia, The Enquirer, Walkman