Tag Archives: Branding
Leaving The West Behind
As was recently discussed in the press with Google exiting China – perhaps the country is not the fertile field for western expansion that many companies believe. It’s true that, along with India, China is a multi-faceted market that is … Continue reading
Filed under Branding, China, Global Markets
A Mute Response From The Mighty
The recent Toyota calamity is an interesting lesson in communication, brand management, and survival skills. The largest car manufacturer in the world has been plagued with the kind of ‘duh’ response in a crisis that George W. Bush would be … Continue reading
Apple Issues ‘The Game Changer’?
The media world is buzzing with the launch of the iPad but it will take some time to decipher if this new product by Steve Jobs and Co. is, in the American vernacular, a ‘game changer’. Jobs has already described … Continue reading
Filed under Branding, Business, Business Commentary, Marketing
No Longer A Saab Story
If you live in Sweden, as I do, you realize that as a foreigner (American) on Swedish soil I see Scandinavians in a light, culturally, that they often don’t see themselves. To cater to clichés, it is the land of … Continue reading
Filed under Branding, Business, business news, Finance, Global Markets
Taken By Stealth
After reading a lengthy article about Wal Mart and just how large of an operation it is (the world’s biggest retailer, by far), I realized one of the more interesting items in the piece concerned their attempts to spread ‘the … Continue reading
Filed under Branding, Business, Food and Beverage, Global Markets
Stick To Your Guns
The world of brands is as fickle and ever changing as the customers who choose them. After all, the customers’ perception ultimately makes the brand. With money tight right now, many luxury items have had to join the discount bargain … Continue reading
Filed under Branding, Business, Business Commentary, business news, Marketing
Kill Them and Still They Come!
We often survey the brand and marketing landscape here at Eurocheddar, to find exemplary organizations and individuals that can inspire the business world, but it is often quite difficult to locate such high-water marks. Oh sure, there are your Apple’s, … Continue reading →
Leave a Comment
Filed under Branding, Business Commentary, Marketing
Tagged as Akio Toyoda, Branding, Marketing, Toyota