Tag Archives: Advertising
Life in 3D
Can it be that after fifty years of just being a gimmick at drive-in movie theatres in Middle America, that 3D has finally cracked the mainstream? Well, according to a recent article on BBC Business, the answer is yes. Sort … Continue reading
Filed under Marketing, Tech, Television
The Brave New World of Market Research
After sitting through an interesting documentary recently on advertising guru David Ogilvy, it’s amazing to think where the industry has gone since the sixties and seventies; innovative text and loftier ideas have been replaced by sound bites and crass tactics … Continue reading
Do It Yourself Revenue
The marketing and advertising men are no longer asleep – at least they shouldn’t be. There’s an interesting article on CNN business about the current crop of YouTube superstars that have the ad world very attentive, and taking notes. The … Continue reading
Filed under internet, Marketing, Social Media
Branding the beautiful game
As the World Cup rolls on – exciting fans and generating billions of dollars from advertising – it’s interesting to see how the marketing landscape has changed, and what major companies like Adidas and Nike are doing to win new … Continue reading
When The Music’s Over
Hot on the heals of Twitter’s co-founder publicly ridiculing Rupert Murdoch for attempting to charge for online content, it’s not surprising to learn that online music services are suffering a similar fate. But are “free” sites like Myspace or Spotify … Continue reading
Filed under Business, Business Commentary
I’m Open To Suggestions
I’m Open To Suggestions The Federal Trade Commission is clamping down on internet advertising in the U.S., with hardy fines meant to discourage undisclosed product endorsements, and one can assume Europe is close behind with similar regulations. It’s no surprise … Continue reading
Filed under Commentary
What I Learned at School Today
What I Learned at School Today Vast swaths of information are produced online and in book form about better business management. There are millions of blogs and experts giving advice on how to better run your business and get the … Continue reading
Filed under Commentary
Stick To Your Guns
The world of brands is as fickle and ever changing as the customers who choose them. After all, the customers’ perception ultimately makes the brand. With money tight right now, many luxury items have had to join the discount bargain … Continue reading →
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Filed under Branding, Business, Business Commentary, business news, Marketing
Tagged as Advertising, Brand, Branding, Business, Ferrari, Market research, Marketing, Television, Wal-Mart