Monthly Archives: June 2010
Branding the beautiful game
As the World Cup rolls on – exciting fans and generating billions of dollars from advertising – it’s interesting to see how the marketing landscape has changed, and what major companies like Adidas and Nike are doing to win new … Continue reading
Spotify: A Sexy New Era
Living in Stockhom for the last year, I’ve been fortunate enough to meet some interesting people in that short space of time. One of them is a concert promoter who has been doing high profile artists for over thirty years. … Continue reading
Filed under Branding, Marketing, Social Media
Google: oh, the indignity!
The almighty, sanctimonious search engine king left China in a huff a few months ago, unable to work under the authoritarian, Orwellian restrictions placed on its information by the Chinese authorities. Once again, a ‘shining example’ of Western ideals and … Continue reading
Filed under internet
China’s Changing Labor
After the judicious and ample press coverage of China’s recent spate of suicides in the workplace, managers and business owners in that vast and evolving country are fundamentally changing the way they do business. To say that the media is … Continue reading
Filed under China, Commentary
Gold Like Chocolate
Human beings, like nature, have the amazing capacity to weather difficult storms and continue to thrive through adversity. Comedian George Carlin (R.I.P.), once quipped that nature would shrug off man’s pollutants and waste like a flea on the back of … Continue reading
Filed under Commentary
Microsoft Just Isn’t Sexy Enough
When one thinks of brands that ‘work’ there is inevitably a figurehead. Sadly, my two-year-old son could probably tell you that Steve Jobs is the head of Apple (not quite, but the little bugger can sure say “Papa’s iPod” with … Continue reading
Branding a Disaster
Big Polluters, bad policies, bald profiteering, business parasites…BP – it used to mean British Petroleum, and then Beyond Petroleum, and now it’s Bad Pickle (sorry – it’s hard to stop). There are, of course, much bigger fish to fry than … Continue reading
Filed under Branding, Commentary
The Kings of Ch-Ching
The crushing pessimism of Europe’s financial situation cannot be overstated. The Eurozone may recover from the current crisis (albeit in a different guise, hopefully) but it may also ‘infect’ other single currency markets as well. Regardless of speculation, the situation … Continue reading
Filed under Business Commentary, Marketing
iPad: Worthy Dying For?
The rush/crush is on for the European launch of Apple’s much-ballyhooed iPad. Steve Jobs’ omnipotent, tech-trend monster of a company had to postpone the launch date in Europe due to its overwhelming success in the US. Over a million ‘tablets’ … Continue reading
Filed under Business Commentary
Business Legends
The words inspirational and business do not usually appear in conjunction, unless to illustrate the term, oxymoron. Why is that? It’s an interesting idea that seems simple on the page, so why shouldn’t these ‘exclusive’ terms live together in the … Continue reading →
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Filed under Commentary
Tagged as Business, corporate, culture, Legends, Paul Arden, Robert Townsend